Global Health Conference
Marks & Symbols
Eco Products
Branding
Rebranding exercise for sustainable food packaging
Only Murders x Rare Beauty
Packaging & Branding
Brand partnership and engagement VIP Mailer
THE ASK
Create a VIP Mailer to engage fans of Selena Gomez, Rare Beauty, and “Only Murders”to gain excitement for the latest season in order to generate buzz and viewings around the show, engagement on the platform, and brand love by partnering with the viral beauty line.
Concepting
The main design challenge here was creating a VIP branded experience that would satisfy both OMITB and Rare Beauty, two starkly different brands. My process began with ideating the box mechanism and researching both brand identities.
RECEIVING THE VIP MAILER
Receiving the mailer should feel like a fun, exciting, elevated experience. The box should exude quality and branding should be clear.
The box opening should feel unexpected and immersive. We are taking fans into The Arconia itself which is an elegant structure.
OPENING THE BOX
UNBOXING PRODUCT
Unboxing the products should feel exciting for fans and full circle as the connection between OMITB and Rare Beauty settles further, creating a tie between these two loved brands.
RETROSPECTIVE
This project aimed to honor a beloved show while delivering a distinctive piece for Rare Beauty. I collaborated closely with the evolving Key Art direction, Key visuals from the new season, such as the movie reel and Arconia archway, were integral in shaping the final mailer, ensuring a memorable and connected experience.