Global Health Conference
Marks & Symbols
Eco Products
Branding
Rebranding exercise for sustainable food packaging
How I Caught My Killer
Title and Interstitial design
Graphic package for Hulu original crime show
GOALS
Create a title treatment and show look for the gripping new true-crime series that illuminates victim's detective work from beyond the grave.
CONCEPT OVERVIEW
I was tasked with designing a visual identity for the fully integrated marketing campaign surrounding Hulu's new original show, How I Caught My Killer. The series consists of hour-long, standalone episodes.
The stakeholders at Hulu requested for the title treatment to emphasize how each story was about the victims rather than their killers. The hope was to recognize their actions rather than glorifying the bad guys. I opted to accomplish this by highlighting the word "I" along with alternating handwriting typefaces.
TITLE TREATMENT
Justice is served from beyond the grave.
VISUAL ELEMENTS
Even though this was a crime show, there was a desire to create an brighter, optimistic visual identity to contrast the darkness of the content. I was inspired to create a color scheme that included pops of yellow and to showcase visual motifs that alluded to clues left by characters in the show.
