Global Health Conference
Marks & Symbols
Eco Products
Branding
Rebranding exercise for sustainable food packaging
Hulu Brand Campaigns
System Design
End-to-end design for Hulu brand campaigns that are bold, true to Hulu’s voice, and crafted to leave a lasting impact on audiences.
MY ROLE
As a creative at Hulu, I develop visual systems across digital, social, OOH, and in-app platforms. I bring bold, fresh ideas to life through campaigns that are fun and unmistakably Hulu. Whether it’s a star-powered brand moment like our “Get Real” campaign, or a culture-first activation like Huluween, each campaign is crafted to reinforce Hulu’s voice and offerings.
It's all about the Vessel. Born from the Hulu Logo, it stands for everything Hulu. Endless entertainment, any device, any time.
​Creative Flexibility,
Brand Consistency
Each campaign has its own flavor - spooky and irreverent for Huluween, vibrant and joyful for Pride, bold and urgent for Black Friday. The throughline? A cohesive visual language that flexes without breaking. I design with playful precision, ensuring brand elements evolve but never drift.
