Rebranding exercise for sustainable food packaging
Develop a fresh and approachable corporate identity system for Eco Products.
For large, environmentally-friendly vendors and restaurants, Eco-Products is a food packaging distributor that furthers your commitment to a zero waste future through use of renewable resources that will leave the smallest impact on the environment possible.
While creating a visual system, I chose three main goals for the brand — to feel fresh, approachable, and clean to the consumer.
Green is all we do.
Ideation began with researching and understanding the organization’s competitive environment, and identifying opportunities for unique positioning through visual and verbal concepts.
From there, I developed an identity system that would achieve the brand's goal of increasing recognizability and consumer engagement.
The circular nature of Eco product’s logo represents the cycle of living sustainably.
The symbol features an abstracted e, c and o to highlight the name of the company, and the divisions in the strokes are reminiscent of the recognizable dashed recycle icon.
CHALLENGES & RETROSPECTIVE
Finding a balance between playfulness yet trustworthy visuals was one of the biggest challenges for this exercise. Pairing illustration with clean simple photography achieved an aesthetic that felt balanced and appropriate for Eco Products.
Eco Product's mission of a zero waste future resonated deeply with me and propelled me through the project with excitement and passion.