Eco Products

Branding

Rebrand for sustainable food packaging

GOALS

Develop a fresh and approachable corporate identity system for Eco Products.

CONCEPT OVERVIEW

For large, environmentally-friendly vendors and restaurants, Eco-Products is a food packaging distributor that furthers your commitment to a zero waste future through use of renewable resources that will leave the smallest impact on the environment possible.

Fresh

Approachable

Clean

While creating a visual system, I chose three main goals for the brand — to feel fresh, approachable, and clean to the consumer.

Green is all we do.

INITIAL RESEARCH

Ideation began with researching and understanding the organization’s competitive environment, and identifying opportunities for unique positioning through visual and verbal concepts. From there, I developed an identity system that would achieve the brand's goal of increasing recognizability and consumer engagement.

LOGO

The circular nature of Eco product’s logo represents the cycle of living sustainably.

The symbol features an abstracted e, c and o to highlight the name of the company, and the divisions in the strokes are reminiscent of the recognizable dashed recycle icon.

RETROSPECTIVE

Achieving a balance between playful and trustworthy visuals was a key challenge in project. By combining illustrations with clean, simple photography, created an aesthetic that is both balanced and fitting for Eco Products. Their mission for a zero waste future inspired my work and fueled my passion throughout the process.